Salma Mendoza
Founder & CEO Nattal
Salma Mendoza is the Founder and CEO of Nattal, a Mexican company dedicated to developing the next generation of clean-ingredient infant formulas, designed to optimize the health and development of babies and young children. Her mission is to offer parents a safe and trustworthy alternative when breastfeeding is not an option.
With over 12 years of experience in the tech and payments industry at companies such as Uber, Cobre, Conekta, and Deloitte, Salma combines a strong strategic vision with hands-on execution. She holds an MBA from IE Business School and a Bachelor’s degree in Business Administration from Universidad Iberoamericana in Mexico City.
Her journey as a mother and her passion for infant nutrition led her to found Nattal in 2023, driven by the conviction that early nutrition is a determining factor in a person’s long-term health. Today she leads the development of proprietary formulations with the goal of positively impacting the lives of millions of babies and building a healthier future for the next generation.
Seminars
- Meet evolving consumer demands by offering seed oil-free options, addressing a high concern for families
- Driving innovation in fat and lipid levels within formulas, ensuring optimal nutrition while exploring new ingredient profiles
- Provide parents with choices that make them feel good about what they’re feeding their babies, fostering trust and satisfaction
- Gain a clear, end-to-end view of how novel ingredients are evaluated, from first screening through pilot trials to full commercial adoption, and what determines decisions
- Define the evidence that moves the market, understanding the evidence package required to advance ingredients, including regulatory readiness, clinical validation, functional performance, and supply security
- Align on realistic timelines and economics, from initial engagement to revenue generation, helping innovators and partners plan investment and scale appropriately
- Set shared priorities for accelerating innovation, synthesize summit insights into actionable industry priorities
