Christina Berberich
Vice President - Research & Development & Regulatory Affairs Bobbie Baby
Seminars
Thursday 11th June 2026
Roundtable Discussion: Navigating Consumer Acceptance of Novel Ingredients in Infant Formula to Build Trust in Innovation
2:00 pm
- How parents and caregivers perceive and evaluate novel infant formula ingredients, and the key factors that drive acceptance or resistance
- The impact of safety incidents and recalls on long-term consumer trust and willingness to embrace innovation
- How innovators and manufacturers can design and defend credible safety testing strategies for novel ingredients amid increasing public scrutiny
- How brands can navigate uncertainty, misinformation, and heightened scrutiny through effective positioning and timely communication
- The challenge of aligning scientific evidence, regulatory language, and consumer understanding without oversimplifying complex realities
- Where transparency adds the most value in infant formula, balancing accessibility, clarity, and information overload
